Welcome to Ruth & Rubies Market

Where Iowa Makers Come to Shine

My name is Lily Joe’ll, and I am the owner and founder of Ruth & Rubies Market — Emmetsburg, Iowa’s destination for handcrafted goods made exclusively by Iowa small businesses.

What began as a personal desire to be more present with my family and community has grown into something far bigger than I imagined. Ruth & Rubies Market is a curated retail space where Iowa makers, artisans, and small business owners get to shine their brightest — and where shoppers can find one-of-a-kind, handcrafted products that can only come from the heart of our state.

Every item on our shelves represents a real Iowa business, a real family, and a real story. We are proud to support Iowa small businesses, boost the economic footprint of small town Iowa, and create a space where people and families can thrive. We celebrate what makes Iowa handmade truly special.

Whether you’re stopping in to shop, explore, or partner with us as a vendor, we want you to feel inspired and welcomed every time you walk through our doors.
Thank you for supporting small business and being part of our journey.

— With gratitude, Lily Joe’ll, Owner & Founder, Ruth & Rubies Market